So many of the folks in my world are interested in starting a business. Truly it’s a great ambition, but many don’t know how to get off the ground.
Just ran into a great “fill in the blank” form that is used by a company helping start up business to get launched.
Check this out…in fact send me yours!
“For (target customer) who (statement of the need/opportunity), the (product name) is a (product category) that (statement of key benefit – the compelling reason to buy). Unlike (primary competitive alternative), our product (statement of differentiation)”