fill in the blank

So many of the folks in my world are interested in starting a business. Truly it’s a great ambition, but many don’t know how to get off the ground.

Just ran into a great “fill in the blank” form that is used by a company helping start up business to get launched.

Check this out…in fact send me yours!

“For (target customer) who (statement of the need/opportunity), the (product name) is a (product category) that (statement of key benefit – the compelling reason to buy). Unlike (primary competitive alternative), our product (statement of differentiation)”

–lance

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